WEEK 8
The company who made woman in black are called Momentum and they're based in London
they're quite well known in the UK, they have 8, 148 Followers on twitter, 5, 413 Likes on facebook and on youtube they have 1,001 subscribers and 4, 502, 712 video veiws altogether!
Woman in Black was released into the following countries:
United Kingdom, United States, Philipines, Argentina, Denmark, Greece, Columbia, Ireland, Mexico, Kuwait, Canada, India, Pakistan, Spain, Netherlands, Brazil, Italy, Poland, Portugal, Turkey, Belgium, Sweden, France, Chile, Russia, Singapore, Germany, Hungary, Bulgaria.
The way they advertised the film was by getting Daniel Radcliff to be interveiwed several times on talk shows. They chose to market the film in this way because they probably wanted tho advertise it without making it completely obviouse that it was an advertisment, to give the public more information on the film than a poster can give and to put it in your face more ways than a poster can.
http://www.youtube.com/results?search_query=daniel+radcliffe+interview+woman+in+black&oq=daniel+radcliffe+interview+w&aq=0&aqi=g4&aql=&gs_l=youtube-reduced.3.0.0l4.2657.20344.0.23047.24.19.4.1.2.0.265.1859.6j8j1.15.0...0.0.fOdC9vkPLCs
(if you follow the link, it shows a few interveiws done)
The reason that they chose to interveiw Daniel during the daytime was so that they could reach their target audience better, which i assume would be 7-17 year olds mainly, they also chose to have him interveiwed on variouse channels so that if you flick onto another breakfast show or dinner time special, he would 8 times out of 10 be on the tele.
From what i have heard about the film in the aftermath of it being released at the cinema, people started thinking that the film should have been a 15 rating instead of a 12A's simply because of the fact that the 12 year olds that went to go see the film were "terrified" but the fact that it's a 12A and not a 15 was actually quite simple, the BBFC's job is to catigorise a film into a certain certificate based on how much sex, violence, gore, swearing etc. is put into the film...but the film didn't show anyone getting hurt, having sex, swearing, taking drugs or anything, yet! it had a simple horror element which mad it unsuitable for a PG or a U, but considering 12A certificate was made due to the simple fact that "you know your own childs maturity" they must have clasified it as a 12A because the only things that made the film scary was the fact that it scares you mentally using lighting, sound, pacing and music. But mostly, through 'word of mouth' all you can hear is that everyone was surprised at the fact it's a 12 and was expecting it to be mild, making it really good for a 12A certificate.
From what I've found on the film, i don't think that it's won any "awards" as such, but it has been written about as a questionable nominee etc.
http://moviesblog.mtv.com/2012/01/12/hobbit-woman-in-black-brawl/
(The Hobbit vs Woman In Black)
http://www.awardscircuit.com/2012/02/04/film-review-the-woman-in-black-%C2%BD/
(Woman in Black Review, award nomination?)
The company who made woman in black are called Momentum and they're based in London
they're quite well known in the UK, they have 8, 148 Followers on twitter, 5, 413 Likes on facebook and on youtube they have 1,001 subscribers and 4, 502, 712 video veiws altogether!
Woman in Black was released into the following countries:
United Kingdom, United States, Philipines, Argentina, Denmark, Greece, Columbia, Ireland, Mexico, Kuwait, Canada, India, Pakistan, Spain, Netherlands, Brazil, Italy, Poland, Portugal, Turkey, Belgium, Sweden, France, Chile, Russia, Singapore, Germany, Hungary, Bulgaria.
The way they advertised the film was by getting Daniel Radcliff to be interveiwed several times on talk shows. They chose to market the film in this way because they probably wanted tho advertise it without making it completely obviouse that it was an advertisment, to give the public more information on the film than a poster can give and to put it in your face more ways than a poster can.
http://www.youtube.com/results?search_query=daniel+radcliffe+interview+woman+in+black&oq=daniel+radcliffe+interview+w&aq=0&aqi=g4&aql=&gs_l=youtube-reduced.3.0.0l4.2657.20344.0.23047.24.19.4.1.2.0.265.1859.6j8j1.15.0...0.0.fOdC9vkPLCs
(if you follow the link, it shows a few interveiws done)
The reason that they chose to interveiw Daniel during the daytime was so that they could reach their target audience better, which i assume would be 7-17 year olds mainly, they also chose to have him interveiwed on variouse channels so that if you flick onto another breakfast show or dinner time special, he would 8 times out of 10 be on the tele.
From what i have heard about the film in the aftermath of it being released at the cinema, people started thinking that the film should have been a 15 rating instead of a 12A's simply because of the fact that the 12 year olds that went to go see the film were "terrified" but the fact that it's a 12A and not a 15 was actually quite simple, the BBFC's job is to catigorise a film into a certain certificate based on how much sex, violence, gore, swearing etc. is put into the film...but the film didn't show anyone getting hurt, having sex, swearing, taking drugs or anything, yet! it had a simple horror element which mad it unsuitable for a PG or a U, but considering 12A certificate was made due to the simple fact that "you know your own childs maturity" they must have clasified it as a 12A because the only things that made the film scary was the fact that it scares you mentally using lighting, sound, pacing and music. But mostly, through 'word of mouth' all you can hear is that everyone was surprised at the fact it's a 12 and was expecting it to be mild, making it really good for a 12A certificate.
From what I've found on the film, i don't think that it's won any "awards" as such, but it has been written about as a questionable nominee etc.
http://moviesblog.mtv.com/2012/01/12/hobbit-woman-in-black-brawl/
(The Hobbit vs Woman In Black)
http://www.awardscircuit.com/2012/02/04/film-review-the-woman-in-black-%C2%BD/
(Woman in Black Review, award nomination?)
1 comment:
Claire, you need to add some analysis to this post - Why did they choose to market the film in the way they have? What about the premieres and interviews? How does this reach the target audience and what special gimmmicks, strategies were employed to try and get as many viewers as possible? ave a look at the terminology and the blg task sheet again to try and expand upon this.
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